CHALLENGE
Use design and language justice to destigmatize overdose and legitimize harm reduction.
Brave is Vancouver, BC-based platform cooperative creating digital tools to keep people safe from accidental opioid overdose. Do It Better Design helped Brave develop collateral to engage impact investors, partners, and prospective clients. Our work together positioned Brave to receive a $1M prize from the Ohio Opioid Technology Challenge in October 2019.
RESEARCH
The engagement began with market research to understand the company’s positioning in the opioid response marketplace. Research spanned market sizing, competition, pricing strategies, consumer profiles, and impact analysis.
DESIGN
Do It Better established design guidelines to help communicate Brave’s mission and products-in-development. Working from Brave’s existing logo, we developed a color palette, style guide, and simple iconography to establish continuity of product representation across branded collateral.
COMMUNICATIONS
Do It Better helped Brave create targeted communications collateral for the company to educate stakeholders, impact investors, and prospective clients. Deliverables included onesheets, pitch and sales decks, posters, and a 40-page business summary. Our communications approach used language justice to destigmatize the topic of opioid overdose, ensuring Brave’s mission would connect with a wide range of audiences.
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